Becoming a Franchise Coffee Shop Owner

Who Are We?

Percolapps is a unique coffee shop. To join us you do not have to be either an experienced coffee shop owner or have any business experience, we'll provide all the training necessary. We specialise in bringing a full coffee shop experience to people's workplaces.

We have a very relaxed coffee shop-centered approach, not just great coffee, but everything you would expect to find in a coffee shop - the beverages, the hot and cold food, the friendly atmosphere and most of all real coffee. We are a company that is committed to keeping its small family friendly feel as it grows, with a valued team of people who are passionate about building a market leader without compromising our quality or values. We are aware that there are many mobile coffee vendors and catering vans that currently supply many places of work. However, whilst they may welcome customers to their vans, nobody offers the real coffee shop range or quality that we do. Percolapps is revolutionising the way that people view their lunch and coffee breaks with its innovation, service and openness - with no hard sell or hidden costs.

Our values

1. To deliver a great coffee shop experience to all of our customers
2. To be the reliable and friendly coffee shop that is there every day

Where Do You Fit In?

By acquiring a Percolapps franchise, you will be investing in a tried and tested business and will have the rights to replicate an identical system in your own exclusive territory. You will have access to intellectual property, manuals, training, marketing, public relations and merchandising techniques. You will have the continuing support as well as benefiting from our purchasing programmes. The franchise package includes the training and assistance in the setting up and launch of a Percolapps franchise in your community. We even stock your coffee shop and provide 'get started' marketing with ready-to-print stationary and sample advertisements to help you get started, together with the rights to expand the business further.

You don't have to have any coffee shop or business experience to join our team - we'll provide all the training necessary.

Indeed, there are four basic things that you will need to bring to the mix yourself in order to succeed with Percolapps:

• You'll need to love meeting people. Percolapps is about more than coffee - it's about the whole experience. So, if you enjoy talking to people, love making people happy - we'd love to hear from you.
• You'll need the drive to take this opportunity and put it into action - running your own business takes effort. If you're also the sort of person who doesn't give up at the first setback but becomes even more determined then Percolapps is the right opportunity for you.
• You'll need the discipline to perform the few simple tasks that your business requires on a regular basis - Monday to Friday. We'll give you the plan - you just have to follow it. After your initial start-up period you're probably looking at something like 5 - 8 hours per a day but you will need to put more hours in at the beginning to get your business launched.
• You'll need a computer. (You don't need to be an expert - but you do need to be willing to learn some basic computer skills - don't worry we'll help you here too.)
• Please note that you will need to live in the area that you wish to work. Local knowledge is essential for the operation of this Franchise.
• You'll need a driving license - to get your coffee shop out into your community

If you think that any of these may present a problem, then it's probably best that you skip this opportunity.

Percolapps - The Organisation

Percolapps is owned and managed by successful business people who have over 5 years of professional experience running their own business behind them. Our headquarters are in Devon where all central functions including accounting, marketing and operations are based.

Our web site - www.percolapps.com - already incorporates overall product information, providing swift and useful service information for our customers and the range of services we provide - including how to request a coffee shop to visits them. And we intend to develop further to including an Intranet for the exclusive use of franchisees. This will enable the fast dissemination of up-to-date information through the network of franchisees and provide news and training updates. Ultimately, the introduction of e-commerce will create new opportunities to maximise the closeness of our franchisees to their clients.

The 3 Real Reasons Why We're Willing To Show You Everything You Need To Know To Be Hugely Successful In This Business...

1. Quite simply, the market is enormous - the branded coffee shop business is forecast to double in the next 7-10 years to £2.5 Billion. For many people the only way to be near a coffee shop when at work or special events will be a coffee shop that comes to them. We couldn't possibly reach them all alone. We want Percolapps to become as well known and trusted as Heinz, and we can only do this with your help.
2. If we can help you reach your goals, then we are closer to reaching ours too. By letting you in on this opportunity, you make a lot of money, we get paid to help you...and the Percolapps Brand becomes stronger - a market leader - making it even more attractive to our customers. It's a win-win situation.
3. There's really just no good reason not to - we have no desire to create some high priced national franchise, or a huge “distributor network”. However, we've now got a small team working with us who can provide you with all the support you need.

It'll take some hard work to get your franchise moving, but it's not a business that will take you all day every day.

We've developed a complete system to help you do just this: Step-by-step, just about foolproof - for starting, marketing, building, and running a successful local “coffee shop to you” business. It really is straightforward and everything has been thought of for you.

Having a system is really important. This is a reason why the government says that franchises are ten times more likely to succeed than other businesses - the concept of using proven systems. Do exactly what someone else is doing, and you will get similar results.

The Next Steps

1. Your Application

The Percolapps franchise opportunity involves getting to know each other and developing a strategy for a successful business in your market. A franchise relationship is a very personal partnership and it is important that you like us as a company, and we are satisfied that you are comfortable with our vision, purpose and values.

As your rights to operate under the Percolapps brand are for a considerable period of time, it is vitally important that both you and we are confident in each other's ability and commitment to making the business grow and prosper.

We ask you to complete a confidential franchise application form which will give us a clear indication of your circumstances and ability to meet the investment needs as well as an insight into your background before we first meet. You'll need to return the application form with a signed copy of our confidentiality agreement.

2. Our Meeting

After we have received your application and confidentiality agreement, we will contact you to answer any initial questions you may have. If the franchise is still of interest, we will arrange a visit to our business so that you can meet us, see what Percolapps involves and we can answer any more detailed questions that you may have... over coffee. We will provide you with all the appropriate information to help you in your decision making process.

We will also be able to find out more about you and your plans for the future and both parties will have the opportunity to see if we can work successfully together. We are not only looking for people who share our vision for Percolapps, but also for people who have the commitment to build their own successful business.

3. Setting up Your Franchise

After the initial meetings and disclosures, should we both decide to proceed, a Franchise Agreement and business plan will be drawn up. We will also research your planned territory and assist you with an evaluation of your potential market.

A training course will be provided which has been designed to help you learn the key skills required to operate a successful business in your territory. Copies of all manuals and materials necessary for the complete running of your business will be provided. It is crucial to the premium positioning of Percolapps that all franchisees have successfully completed our training course and that they are able to produce coffee and our unique coffee shop experience consistently to our standards.

4. Marketing

Since launching Percolapps we have developed numerous techniques to bring in new business and your franchise training will include comprehensive information and a marketing manual to assist in the launch and ongoing promotion of your business.

Franchisees are provided with a starter pack of branded stationery, sample advertisements and business cards - everything you need for a professional launch. Together with branded letterheads, compliment slips, business cards and flyers etc, your pack also includes a CD-ROM containing colour and black and white advertisements ready for local press and fliers.

As new ideas are developed, you will be provided with copies of everything we produce for the purpose of developing and expanding your business.

Group Purchasing Power

Franchisees benefit from our purchasing power negotiated in the UK. Stock is purchased at trade rates well below that of comparable competitive products. This helps give our franchisees a greater profit margin and helps absorb royalty costs.

Ongoing Service & Support

After your Franchise is launched, there will be ongoing service and support. The agreement provides for at least one visit per year and additional visits as required as well as telephone support. Franchisees will be invited to the annual conventions and regional meetings to stay abreast of the latest developments.

Interested? To find out more - please telephone 0845 6033771 and ask for the franchise manager (Steve Pearson).